Atlanta Small Business Marketing Consulting

What Warnings Does Google Give About Choosing An SEO Company To Work With?

I thought you might find this helpful. I have written a synopsis of the Google SEO suggestions here for your benefit. The entire SEO article can be found here.

1) There are no SEO companies out there with a secret insider relationship with Google…despite what an SEO company may allege or say to you.

However they do offer a few tips that may you decipher between a search engine ranking firm that will actually improve your sites ranking…and one that could get you completely bounced from the search engine results.

2) Be very wary of SEO organizations that send you unsolicited email.

Who is this SEO firm and how did they get your email address?

3) No SEO Company can guarantee a #1 ranking on Google.

Educate yourself on the differences between a natural page rank and a paid ad listing. Are they guaranteeing only very long, obscure phrases that you would probably wind up ranking for anyway?

4) Be very careful if a SEO firm secretive or won't clearly explain what they plan on doing to improve your search engine rankings.

Since it is your sites reputation at stake…you have the absolute right to ask for an explanation of what they are going to do.

Why is this so important?

If a search engine optimization service uses doorway pages or "throwaway" domains, your site could be immediately removed from the Googles index.

Notice exactly what there website has to say on this issue, I quote:

“Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you.”

5) You should never, ever HAVE to link to the website of a search engine optimization service.

If you want link to them that is one thing…but if it is a condition of working with them—you may want to think twice.

Be concerned if they suggest "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are a waste of time and your money.

6) Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.

Google tells us that these proposals require the installation of “Special Software” and to be VERY cautious before proceeding.

7) Choose wisely.

Do your research and make sure you feel comfortable with the plan of attack that is recommended by the SEO company.

Is the SEO firms own website listed in the google search engine index?

Do they operate under various SEO names?

The article reports on a SEO service that is being forced to pay back thousands of dollars to their SEO clients because they couldn't live up to the promises their $89.00 a month SEO sercvice offered.

Remember if their promises sound “too good to be true”...then they probably are.

8) Be sure to understand where your SEO money is going.

Did you know that when some search engine optimization companies promise to get you on page one…instead of working on organic and natural page ranking for your website—they place you in the advertising section of Googles site rather than in the search results.

In other words they are charging you for a pay per click service with “one time” advertising results instead of using the SEO fees towards building the quality of your sites incoming links.

9) Make sure you're protected legally.

Make sure you get everything in writing including the:
1) SEO pricing fee structure.
2) SEO Guarantee.
3) Will you get your money back if you are removed from a search engine's index. beacause of their SEO tactics?
4) Promise to stay within guidelines recommended by each search engine.

10) What are the most common abuses a website owner is likely to encounter?

Have you ever heard of a "shadow" domain? A shadow domains is owned by the search engine optimisation service which will claim to be working on “your” website. Down the road, if you decide to stop working with them, the SEO company can then point the domain to a different website, or even worse…to one of your competitor's websites. Think about that for a moment…you will be paying SEO fees each and every month—to build someone elses website presence!

Another common abuse is to place "doorway" pages loaded with keywords onto your website. Did you know that doorway pages are used link to the other SEO firm’s clients too? Again you will be paying to build another company’s website presence. Even worse than that—these doorway pages could lead to websites that promote pornography, drugs, violence, terrorism and gambling.

While this is just a synapses of the Google SEO suggestions, remember that the most important thing is that you feel comfortable with the firm and the people you will be working with.

Its no wonder that many people enjoy working with a local search engine ranking company that they can meet in person and develop a personal relationship with.

Here is a check list for choosing an Atlanta SEO Company.

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