Atlanta Small Business Marketing Consulting

Keyword Content: Make It Fresh and Often

Why is adding SEO Content so important?

On the internet the saying goes, "Content is King". While that is true we need to qualify that statement by adding that the content must be:

1- Relevant
2- Original
3- Structured correctly

Why does Google value content?

For a moment, go to Google and type in your ideal key word phrase that describes your business. Now notice how many competing pages you are up against. Is it in the tens of thousands, hundreds of thousands or millions. This is your competition and the main reason you are not ranking on page 1 like you would like.

So what Google does is look through all these sites and judges which site has the most relative, helpful informative original information on it...
and then rewards that site by moving them up the search engine rankings.

That is why most sites that simply have a:

1-Main page
2-Services page
3- About us page
4- Contact page

Don't stand a chance against a business that takes the time to educate their prospects about what they do and what makes them different.

The more you add to your site the more you will be viewed as an authority site in the search engines. And remember... authority sites always win.

Why do potential clients value content?

"No body is going to read all of that!" Is that what you are thinking right now? That is a common response I get when making this suggestion. But here are the facts:

1- People serach on line for information
2- People want specifics and details
3- They leave websites in about 3 seconds if they feel there is nothing substantial there to help them make their choice
4- Education builds trust
5- The more you "tell" the more you "sell"

Beware of Adding Content Like This

1- Beware of auto software that promises to build articles and pages for you. These scraper programs search the web for websites like yours and steal other peoples content. Other similiar softwares jumble a bunch of different articles and make one "mish mosh" article that is nothing but jibberish. Save your money. This is unethical and you will be penalized by Google.

2- Duplicate Content. Sometimes you will find other articles on line that teh author allows you to place on your website as long as you give them credit with their link back to their site. Unfortunately, so will 500 other websites like yours. Since everyone has the same information. The only one who gets credit for it is the first person that google indexed it for.

3- Content that is not related to your site. Only put information on your site that is relative to your theme. If you have a site about dog grooming, don't put information about your sisters real estate business.

How to add content the proper way

You want to write original content that educates and teaches your prospects about all of the services you provide.
Educate them about their choices and why you are the only one to help them reach their goals.
Use keyword phrases that will help you rank in the engines
Content may be added by adding informative articles or by adding a blog to your existing site. I would be happy to help you with eithr of these.

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