American Idol offers a very interesting lesson when it comes to marketing for your business. In what way? Think about this for a moment…

Who is behind the “American Idol” program? It is none other then Sony records. What is Sony’s goal but to sell music & Cd’s and mp3’s to the public. Everyone knows that for every artist that a music label signs, that the majority of them will not make them money. Think about that– the winners are a small percentage of artists signed.

Well then how could Sony increase the odds of signing a winner? More on Search Engine Optimization: Lessons From American Idol

Have you seen this yet?

If your eyes follow the movement of the rotating pink dot,
the dots will remain only one color, pink.
More on What Does Your Marketing Help Your Prospect To Focus On?

One of my clients is a professional massage therapist. He happens to be blind, so I help him with his blog posts to market his massage therapy business. This has been a slow process in trying to get him to dictate it to his wife who then will email it to me. Only then can the blog posts be updated & optimized.

While discussing his situation the other day we talked about the jott.com post on my blog. We brainstormed & came up with why not just use jott.com for relaying blog post information? Greg will dictate his blog posts into the phone as he thinks of them. They will be emailed to me, and then I can put them on his blog & take care of the seo for him.

So how can this benefit you?

How many of us have said one day I’ll set up a blog, but I never have the time to write anything in it. Or, how many times has a good idea for a blog post popped into your head & you said you would get to it later? Stop now and get set up at http://www.jott.com it’s free. Then every time an idea for a blog post pops into your head for you to help market your business all you have to do is pick up the phone and jott yourself!

Now if the whole idea of setting up a blog sounds overwhelming to you, don’t worry I would only be more then happy to help.
Blogs are a wonderful way to educate your clients, to elaborate on your USP, & work hand in hand with the search engine optimization of your website.

Other recent blogs using jott.com

Jott.com ROCKS!!! | Clif’s Notes
Simply Jott a Message « Get ConnectED Public Relations
App Review: Jott vs. Note2Self vs. SayNow « My BlackBerry Pearl 8130

So, what would happen to your small business if the world wide web shut down tomorrow?

It really makes you think doesn’t it? Especially if all of your marketing efforts are online.
The reason I mention this is an article posted on the CNN website back in January of this year.

Internet Failure Hits Two Continents

Imagine your self in this scenario for a moment… you wake up to check your email & web stats only to find that you can’t access them. No, it is not a local problem in your area– instead it is a wide spread nightmare through out your entire country. That is exactly the situation many internet based businesses found themselves in through out Asia, the Middle East and North Africa. Businesses were brought to a screeching halt.

So here is the question…
What would happen to your business?
More on Small Business Marketing Insurance PLan: 9 Steps To Implement Now

So how much is Search Engine Optimization for my website going to be?
Perhaps you are wondering this very thing. More on Atlanta Search Engine Optimization: How Much Will It Cost Me?

In our first part of this series we discussed the importance of having a Unique selling proposition in your business.

Today, I thought we would give a few examples of what some very effective & successful USP’s look like. More on How To Create A USP For Your Business Part 2

If you do not know what a USP or a “Unique Selling Proposition” is…then pay very close attention to what you are about to read, because it could have a dramatic impact on the way you are marketing your Atlanta business.

Are you ready?

So, give me one good reason why I should do business with you instead of your competitors? More on How To Create A USP For Your Business Part 1

Here is an outstanding Viral Marketing lesson you can borrow from Jott.com.

If you haven’t yet heard of them or seen their free product you can sighn up for a free account here: More on Viral Marketing Lesson With Jott.com