Search Engine Optimization & Marketing for The Hudson Valley

Since this post, I am happy to say I have found a Chiropractor Middletown NY, Dr. James Romano of Middletown Chiropractic.

Below you can read the original article I wrote.

Wanted: I’m Looking For A Chiropractor Middletown NY

My family and I have just moved up here and are in the process of looking for a Chiropractor in Middletown NY. We are big believers in chiropractics and haven’t been to a conventional doctor in years

Since I was looking for someone to help me with chiropractic in Middletown I thought this would make a nice case study. You may recall a similar case study I did when looking for my last chiropractor back in in Jefferson, GA. I helped build a nice steady flow of chiropractic patients by making his website hit # 1 in Google for all of his keywords.

I was hoping to find a Middletown chiropractor that might be open to bartering for services. So I though it would be a good idea start a new case study and see how the numbers have changed since Googles last algorithm update. Are you ready?

Can you see why it is so important to build your website around the right keywords?

Lets say that you are a chiropractor in Middletown and you build your website around the phrase “chiropractor”. With over 14,100,000 competing pages you would have to have pretty deep pockets to rank nationally for that term. If you think about it that doesn’t even make sense does it? If someone from Atlanta clicks on your website what are the odds they will be heading up to the beautiful Hudson Valley for a weekly back adjustment each week?

If you are a chiropractor can you see how important it is to market your business locally & geographically?

This is just the first step in getting, maintaining and dominating the local search engines.

If you are a local chiropractor Middletown NY, then please contact me if you are interested in bartering for marketing services.

As a marketing study we will look at Windshield Replacement Newburgh NY.

You see I have to replace a windshield on my 2005 Honda accord and my 2000 Toyota Tacoma Prerunner windshield, so I thought this would be an opportunity to help a mom and pop shop that does auto windshield repair in Newburgh, New York.

As you type in “Windshield Replacement Newburgh” into google you see that the Google Places are now interlaced with the organic searches.

As you can see the first, third and fourth entries are GOOGLE PLACES entries and the second entry is an organic ranking. Can you see why it is imperative to have your Newburgh windshield replacement business Google Places page claimed and optimized? The first 4 NY windshield repair businesses that rank are either franchises that have deep pockets for internet advertising or a marketing company that sells leads. Then we come to the fifth listing Newburgh Auto Glass. Unfortunately they don’t even have a website and their name sits barely above the fold so you have to scroll down to see more options.

QUESTION: Who do you think is going to get the bulk of the phone calls for auto glass repair business?

I wonder if there are any local businesses that do Windshield Replacement Newburgh NY that would consider bartering for more internet customers?

If you have a small business then you have an advantage over the businesses that have to compete with nationwide competitors.

Let’s take an example…

If you were a chiropractor and wanted to get some new clients would you go after the phrase:

1- “chiropractor”
2- “chiropractor Jefferson”
3- “chiropractor Jefferson GA”

Let’s look at the competition for these terms:

1- “chiropractor” 7,840,000 competing pages
2- “chiropractor Jefferson” 2,500,000 competing pages
3- “chiropractor Jefferson GA” 37,200 competing pages

Now if you look at the results would you rather compete against 7,840,000 other pages or against 37,200 pages?

The lesson here is to go after the low hanging fruit first. Go after the people in your neighborhood!

Here are a few ways to do this:

1- Merchantcircle.com allows you to set up a nice listing with a little blog on it. Here is an example of one we set up for chiropractors in Jefferson GA. Here is another one we set up for a massage therapist in Jefferson GA.

2- Squidoo allows you to set up a nice page that ranks nicely that you can point to your website.
Here is one we set up for chiropractors in Jefferson GA.

Now how can you use this information for your business?

Think of all the thousands of people in Atlanta whose homes and belongings were destroyed with the 2009 Atlanta flood.

Unfortunately, the majority of them DID NOT have flood insurance. Flood insurance is not part of your normal home owners insurance policy. It is an extra OPTIONAL insurance coverage that most people pass by, thinking it could NEVER happen to me.

Now here we are, the ground is still saturated and it rained again the other day. Many of the homes that were flooded … were flooded yet AGAIN! These poor folks will have to spend tens of thousands of dollars out of pocket to pay for all of the Atlanta water damage restoration that is required for their homes.

If they only had insurance…

Hindsight is always 2020, isn’t it? If they only knew it was going to happen then they would have gotten the extra insurance!

Well what does this have to do with marketing? Think about it for a moment. We are in one of the worst recessions in 5o years. Small businesses are closing left and right around you. The end is no where in sight, in fact… it’s going to get a whole lot worse before it gets better.

Well what are you going to do about it NOW? It is amazing how many people are using web pages that are still virtually invisible to the public. If you wanted to find them on Google you would never be able to. Search engine optimization, video’s and social marketing can change that for you very quickly. Getting professional marketing help can be likened to getting the insurance you wished you would have gotten after it is too late.

Don’t be the proverbial ostrich that sticks their head in the sand. Get marketing help and get it now unless you want to be a statistic by this time next year. Remember the flood of 2009 and learn from it!

What if I told you that you could contact your prospects over and over again automatically with educationally based material and pre written sales messages that articulate why you are the ultimate authority in your field?

Extreme Sheep, LCD Art and A Marketing Lesson For Your Business

What Do Sheep Herding, LCD Lights and Samsungs Viral Video Have To Do With Your Atlanta Business?

As of today over 9,231,458 people have watched this video on you tube. Over 1 million watched it within the first 4 days of its release and it went viral.

I saw it over on the lloydprogroup blog. They were comparing video to Atlanta business insurance . You can read that for yourself.

But I will show you how your Atlanta marketing plan can benefit from using video.

How A Group Of Welsh Sheep Herders Became Famous On You tube Overnight

Samsung used a great viral video marketing move when they recruited Welsh national sheep herding champion Gerry Lewis, and a team of Welsh sheep herders to guide the flocks into the amazing positions using LED lighting as you see above.

Matt Smith, the co-founder of ad agency The Viral Factory said:
“The people on camera are real farmers and they were really controlling the sheepdogs. Rather than trying to fake it all we did it for real.

“The sheep herding bit is straight up – no trickery but there is a fair amount of computer trickery and post production work.”

“But we have been quite surprised that there is still a debate about whether it is all real and people have been coming up with various theories.”

What Does A Video About Sheep That Glow In The Dark Have To Do With Promoting Your Business?

Now while the economy may be partly to blame, research shows that the majority of people are now using the internet over the traditional yellow pages. Local Businesses are agreeing with this statement as the phone is not ringing like it used to.

Since people are going to the internet to buy things and services now, Fortune 500 companies like Samsung are creating millions of dollars of business by using video.

How about your small business?

Have you noticed a difference in the amount of phone calls, leads and business that traditional advertising is pulling for you?

Have you begun a website, blog or used video to create leads for your business?

What kind of results have you experienced?

If you would like help using video to generate calls for your business call (770) 561-3178 now.

Home Insurance Duluth Ga: An SEO marketing consultation

Today I spoke with Jim Lloyd of the Jim Lloyd Group, an insurance company in Duluth Georgia. Jim has been in the business over the last 25 years and has built up 4 insurance agencies through out the greater Atlanta area.

Jim successfully runs a 2 page insert in the yellow pages. He tells me it pulls plenty of phone calls but unfortunately he knows it is no where near the volume of calls it used to generate only a few years ago.

Jim has a nice website, you can see it here, he also has a blog which is a step up from what most small businesses are trying. Still he wants to see more leads coming from the internet.

I’m sure you feel the same way about your business too, sometimes.

The website is a very nice one. It is clean and easy to use. Unfortunately, the website builder didn’t build it with SEO in mind. For example the “Title” of his site is the name of the company that build his website.

This is not uncommon. As we have discussed before whether you are an insurance company, plumber, electrician etc if you go to a traditional website company you will get a beautiful website. However it will virtually be invisible in the search engines.

Jim and I talked about the importance of optimizing a website to help it rank in the search engines by building links and adding good content. Thousands of people are searching for insurance in Atlanta every month. Just as insurance is a necessity in life – SEO is a necessity if you are going to run a business. Even if you sellhome insurance Duluth Ga

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Chiropractor Jefferson Ga: Learn Why You Should Visit This Doctor

I went to visit a local Jefferson Georgia chiropractic office near my home office today. I was greeted by a burly gentlemen with three beautiful children who introduced himself as Dr. Torey Evans. I found him a very pleasant fellow that is passionate about helping people.

I found out about Dr. Evans because his office is right next door to the coffee shop that I frequent downtown. I gave him a ring & he agreed to a complimentary marketing consultation whereby we would look at his current marketing assets and see how he might be under utilizing them at the present. Often with a few tweaks, suggestions and a little guidance we can make a dramatic impact on a small business … without having to spend any more money on advertising.

Dr. Evans is like most chiropractors in that they are so busy in the business they never have the time to work “on the business”, as Michael Gerber of the “e-myth” teaches us. So we began with the USP or “Unique Selling Proposition”.

I asked him, “Why should people choose to come to you instead of another Chiropractor or Doctor?”

Torey, hesitated for a moment, as most business owners do. He never had thought about it before. Then he began to list off a few things that might make his practice “different”.

Why Should People Go To Dr. Torey Evans?

1. First he purposely keeps his over head low. Why is this important to the client? Because that means he can afford to keep his pricing low enough for the everyday person to get an adjustment or treatment. Many people do not have health insurance in this economy so they are on a cash basis. Dr. Torey makes his services affordable enough for everyone to take advantage of.

2. Dr. Torey is the lowest priced chiropractor in town. Where as everyone else in this area is charging $35 to $45 for a basic adjustment, Dr. Torey is having a “recession buster special” at only $25 a visit. This means that people who are struggling economically can still benefit from chiropractic care. It also means the difference between someone being able to afford a second visit per month or not.

3. Whereas some of the other local chiropractors only offer “standard adjustments” to their clients. Dr. Torrey also offers ADDITIONAL therapies to his clients like ice therapy, heat therapy and trigger therapy. There is also a massage therapist available.

4. Finally, Dr. Torey tells me that his clients report: “Where other chiropractors are only concerned about adjusting you and then MOVING ON to the next patient … Dr. Torey is more personally concerned about their welfare. He helps them to examine the causes of their problems and offers lifestyle changing solutions that will help them to lead a more enjoyable pain free life”.

Here then is the million dollar question … I asked him, ” Are you educating every patient and every prospect on your USP?” Dr. Torey agreed that this one thing suggestion could make a big impact on his business.

If you would like to learn more about Dr. Torey, chiropractor Jefferson Ga you can visit his squidoo page here: http://www.drtorey.com/

If you would like help creating your USP, take a moment to learn more about my Atlanta marketing services. or you can contact me at:

770-561-3178

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Looking for Website Seo Services Atlanta Ga? The First Step Is Adding A Blog

One of the best ways to attract the search engines to your website is by adding a blog. A blog is free software that we would add to your existing site that would make it very easy to add articles about your services and share case studies with your prospects.

There are several blog platforms to choose from.

1- Wordpress is for websites hosted on unix servers. This is the ideal blog to install as it has the most flexibility available to it when it comes to SEO Atlanta.

2- Blog Engine is for websites that have a windows based platform. They offer some extensions to help with search engine optimization.

Could this make a difference to your website ranking?

Recently we helped an electrical contractor in Atlanta Atlanta and a roofer that installs roofs Atlanta Ga.

The blogs will begin to attract attention from the search engines in a few days. This means your phone will ring with people that want to give you business.

If you need help installing a blog please let me know. (770) 561-3178

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What does a Jefferson Window Installer have to do with marketing? More importantly how can you benefit from this marketing lesson?

Bartering is a wonderful way to trade for services in this economy. Have you tried this yet? It allows you to get services you need without laying out cash. People have been bartering for thousands of years. Its time to bring back an old reliable way of doing business.

I need some work done on my home. I contracted a window installation contractor in Jefferson Georgia and Continue Reading »