Compulsive search engine ranking checking is not good for your health. There are some people that are checking their rankings every day waiting for the explosion from page 132 to page # 1. This will drive you crazy with an obsession to keep checking your rankings. In fact, it might even hurt your rankings.
Here are a few things to remember to keep you balanced in your thinking:
Are you making this link building mistake?
I did a free SEO consultation for a lady the other day that has a vacation home rental website.It has a nice layout, it has been on the web for may years and over 2000 back links. What was the number one problem that I saw? More on Link Building Suicide
Is Your Website stagnant?
The dictionary defines stagnant as:
1. not flowing or running, as water, air, etc.
2. stale or foul from standing, as a pool of water.
3. characterized by lack of development, advancement, or progressive movement: a stagnant economy.
4. inactive, sluggish, or dull.
More on Stagnant Websites: Are You Hurting Your SEO Chances?
American Idol offers a very interesting lesson when it comes to marketing for your business. In what way? Think about this for a moment…
Who is behind the “American Idol” program? It is none other then Sony records. What is Sony’s goal but to sell music & Cd’s and mp3’s to the public. Everyone knows that for every artist that a music label signs, that the majority of them will not make them money. Think about that– the winners are a small percentage of artists signed.
Well then how could Sony increase the odds of signing a winner? More on Search Engine Optimization: Lessons From American Idol
Have you seen this yet?
If your eyes follow the movement of the rotating pink dot,
the dots will remain only one color, pink.
More on What Does Your Marketing Help Your Prospect To Focus On?
One of my clients is a professional massage therapist. He happens to be blind, so I help him with his blog posts to market his massage therapy business. This has been a slow process in trying to get him to dictate it to his wife who then will email it to me. Only then can the blog posts be updated & optimized.
More on Using Jott.com for Updating Your Blogs To Market Your Business
So, what would happen to your small business if the world wide web shut down tomorrow?
It really makes you think doesn’t it? Especially if all of your marketing efforts are online.
The reason I mention this is an article posted on the CNN website back in January of this year.
Internet Failure Hits Two Continents
Imagine your self in this scenario for a moment… you wake up to check your email & web stats only to find that you can’t access them. No, it is not a local problem in your area– instead it is a wide spread nightmare through out your entire country. That is exactly the situation many internet based businesses found themselves in through out Asia, the Middle East and North Africa. Businesses were brought to a screeching halt.
So here is the question…
What would happen to your business?
More on Small Business Marketing Insurance PLan: 9 Steps To Implement Now
So how much is Search Engine Optimization for my website going to be?
Perhaps you are wondering this very thing. More on Atlanta Search Engine Optimization: How Much Will It Cost Me?
In our first part of this series we discussed the importance of having a Unique selling proposition in your business.
Today, I thought we would give a few examples of what some very effective & successful USP’s look like. More on How To Create A USP For Your Business Part 2
If you do not know what a USP or a “Unique Selling Proposition” is…then pay very close attention to what you are about to read, because it could have a dramatic impact on the way you are marketing your Atlanta business.
Are you ready?
So, give me one good reason why I should do business with you instead of your competitors? More on How To Create A USP For Your Business Part 1