What if I told you that you could contact your prospects over and over again automatically with educationally based material and pre written sales messages that articulate why you are the ultimate authority in your field?

Chiropractor Jefferson Ga: Learn Why You Should Visit This Doctor

I went to visit a local Jefferson Georgia chiropractic office near my home office today. I was greeted by a burly gentlemen with three beautiful children who introduced himself as Dr. Torey Evans. I found him a very pleasant fellow that is passionate about helping people.

I found out about Dr. Evans because his office is right next door to the coffee shop that I frequent downtown. I gave him a ring & he agreed to a complimentary marketing consultation whereby we would look at his current marketing assets and see how he might be under utilizing them at the present. Often with a few tweaks, suggestions and a little guidance we can make a dramatic impact on a small business … without having to spend any more money on advertising.

Dr. Evans is like most chiropractors in that they are so busy in the business they never have the time to work “on the business”, as Michael Gerber of the “e-myth” teaches us. So we began with the USP or “Unique Selling Proposition”.

I asked him, “Why should people choose to come to you instead of another Chiropractor or Doctor?”

Torey, hesitated for a moment, as most business owners do. He never had thought about it before. Then he began to list off a few things that might make his practice “different”.

Why Should People Go To Dr. Torey Evans?

1. First he purposely keeps his over head low. Why is this important to the client? Because that means he can afford to keep his pricing low enough for the everyday person to get an adjustment or treatment. Many people do not have health insurance in this economy so they are on a cash basis. Dr. Torey makes his services affordable enough for everyone to take advantage of.

2. Dr. Torey is the lowest priced chiropractor in town. Where as everyone else in this area is charging $35 to $45 for a basic adjustment, Dr. Torey is having a “recession buster special” at only $25 a visit. This means that people who are struggling economically can still benefit from chiropractic care. It also means the difference between someone being able to afford a second visit per month or not.

3. Whereas some of the other local chiropractors only offer “standard adjustments” to their clients. Dr. Torrey also offers ADDITIONAL therapies to his clients like ice therapy, heat therapy and trigger therapy. There is also a massage therapist available.

4. Finally, Dr. Torey tells me that his clients report: “Where other chiropractors are only concerned about adjusting you and then MOVING ON to the next patient … Dr. Torey is more personally concerned about their welfare. He helps them to examine the causes of their problems and offers lifestyle changing solutions that will help them to lead a more enjoyable pain free life”.

Here then is the million dollar question … I asked him, ” Are you educating every patient and every prospect on your USP?” Dr. Torey agreed that this one thing suggestion could make a big impact on his business.

If you would like to learn more about Dr. Torey, chiropractor Jefferson Ga you can visit his squidoo page here: http://www.drtorey.com/

If you would like help creating your USP, take a moment to learn more about my Atlanta marketing services. or you can contact me at:

770-561-3178

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Sit back and enjoy this UK Idol video.

httpv://www.youtube.com/watch?v=bOeWz2k4tTI

What does this video have to do with the Atlanta Marketing Solutions you are looking for? This is not the first time we have used American Idol to point out marketing lessons for small business.

What marketing lesson can you learn from this video?
More on Atlanta Marketing Solutions: Lessons From American Idol

Have you seen this yet?

If your eyes follow the movement of the rotating pink dot,
the dots will remain only one color, pink.
More on What Does Your Marketing Help Your Prospect To Focus On?

So, what would happen to your small business if the world wide web shut down tomorrow?

It really makes you think doesn’t it? Especially if all of your marketing efforts are online.
The reason I mention this is an article posted on the CNN website back in January of this year.

Internet Failure Hits Two Continents

Imagine your self in this scenario for a moment… you wake up to check your email & web stats only to find that you can’t access them. No, it is not a local problem in your area– instead it is a wide spread nightmare through out your entire country. That is exactly the situation many internet based businesses found themselves in through out Asia, the Middle East and North Africa. Businesses were brought to a screeching halt.

So here is the question…
What would happen to your business?
More on Small Business Marketing Insurance PLan: 9 Steps To Implement Now

In our first part of this series we discussed the importance of having a Unique selling proposition in your business.

Today, I thought we would give a few examples of what some very effective & successful USP’s look like. More on How To Create A USP For Your Business Part 2

If you do not know what a USP or a “Unique Selling Proposition” is…then pay very close attention to what you are about to read, because it could have a dramatic impact on the way you are marketing your Atlanta business.

Are you ready?

So, give me one good reason why I should do business with you instead of your competitors? More on How To Create A USP For Your Business Part 1