If you have a small business then you have an advantage over the businesses that have to compete with nationwide competitors.

Let’s take an example…

If you were a chiropractor and wanted to get some new clients would you go after the phrase:

1- “chiropractor”
2- “chiropractor Jefferson”
3- “chiropractor Jefferson GA”

Let’s look at the competition for these terms:

1- “chiropractor” 7,840,000 competing pages
2- “chiropractor Jefferson” 2,500,000 competing pages
3- “chiropractor Jefferson GA” 37,200 competing pages

Now if you look at the results would you rather compete against 7,840,000 other pages or against 37,200 pages?

The lesson here is to go after the low hanging fruit first. Go after the people in your neighborhood!

Here are a few ways to do this:

1- Merchantcircle.com allows you to set up a nice listing with a little blog on it. Here is an example of one we set up for chiropractors in Jefferson GA. Here is another one we set up for a massage therapist in Jefferson GA.

2- Squidoo allows you to set up a nice page that ranks nicely that you can point to your website.
Here is one we set up for chiropractors in Jefferson GA.

Now how can you use this information for your business?

Think of all the thousands of people in Atlanta whose homes and belongings were destroyed with the 2009 Atlanta flood.

Unfortunately, the majority of them DID NOT have flood insurance. Flood insurance is not part of your normal home owners insurance policy. It is an extra OPTIONAL insurance coverage that most people pass by, thinking it could NEVER happen to me.

Now here we are, the ground is still saturated and it rained again the other day. Many of the homes that were flooded … were flooded yet AGAIN! These poor folks will have to spend tens of thousands of dollars out of pocket to pay for all of the Atlanta water damage restoration that is required for their homes.

If they only had insurance…

Hindsight is always 2020, isn’t it? If they only knew it was going to happen then they would have gotten the extra insurance!

Well what does this have to do with marketing? Think about it for a moment. We are in one of the worst recessions in 5o years. Small businesses are closing left and right around you. The end is no where in sight, in fact… it’s going to get a whole lot worse before it gets better.

Well what are you going to do about it NOW? It is amazing how many people are using web pages that are still virtually invisible to the public. If you wanted to find them on Google you would never be able to. Search engine optimization, video’s and social marketing can change that for you very quickly. Getting professional marketing help can be likened to getting the insurance you wished you would have gotten after it is too late.

Don’t be the proverbial ostrich that sticks their head in the sand. Get marketing help and get it now unless you want to be a statistic by this time next year. Remember the flood of 2009 and learn from it!

Home Insurance Duluth Ga: An SEO marketing consultation

Today I spoke with Jim Lloyd of the Jim Lloyd Group, an insurance company in Duluth Georgia. Jim has been in the business over the last 25 years and has built up 4 insurance agencies through out the greater Atlanta area.

Jim successfully runs a 2 page insert in the yellow pages. He tells me it pulls plenty of phone calls but unfortunately he knows it is no where near the volume of calls it used to generate only a few years ago.

Jim has a nice website, you can see it here, he also has a blog which is a step up from what most small businesses are trying. Still he wants to see more leads coming from the internet.

I’m sure you feel the same way about your business too, sometimes.

The website is a very nice one. It is clean and easy to use. Unfortunately, the website builder didn’t build it with SEO in mind. For example the “Title” of his site is the name of the company that build his website.

This is not uncommon. As we have discussed before whether you are an insurance company, plumber, electrician etc if you go to a traditional website company you will get a beautiful website. However it will virtually be invisible in the search engines.

Jim and I talked about the importance of optimizing a website to help it rank in the search engines by building links and adding good content. Thousands of people are searching for insurance in Atlanta every month. Just as insurance is a necessity in life – SEO is a necessity if you are going to run a business. Even if you sellhome insurance Duluth Ga

technorati tags:
home insurance Duluth, , home insurance Duluth Ga insurance Duluth, , insurance company duluth , insurance company Duluth Ga Duluth Insurance , duluth insurance company

Looking for Website Seo Services Atlanta Ga? The First Step Is Adding A Blog

One of the best ways to attract the search engines to your website is by adding a blog. A blog is free software that we would add to your existing site that would make it very easy to add articles about your services and share case studies with your prospects.

There are several blog platforms to choose from.

1- Wordpress is for websites hosted on unix servers. This is the ideal blog to install as it has the most flexibility available to it when it comes to SEO Atlanta.

2- Blog Engine is for websites that have a windows based platform. They offer some extensions to help with search engine optimization.

Could this make a difference to your website ranking?

Recently we helped an electrical contractor in Atlanta Atlanta and a roofer that installs roofs Atlanta Ga.

The blogs will begin to attract attention from the search engines in a few days. This means your phone will ring with people that want to give you business.

If you need help installing a blog please let me know. (770) 561-3178

Technoratti tags:
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What does a Jefferson Window Installer have to do with marketing? More importantly how can you benefit from this marketing lesson?

Bartering is a wonderful way to trade for services in this economy. Have you tried this yet? It allows you to get services you need without laying out cash. People have been bartering for thousands of years. Its time to bring back an old reliable way of doing business.

I need some work done on my home. I contracted a window installation contractor in Jefferson Georgia and More on Jefferson Window Installer: a bartering lesson