Have you seen this yet?

If your eyes follow the movement of the rotating pink dot,
the dots will remain only one color, pink.

However if you stare at the black ” +”
in the center, the moving dot turns green.

Now, concentrate on the black ” + ”
in the center of the picture.

After a short period, all the pink dots will slowly disappear, and you will only see a single green dot rotating.

It’s amazing how our brain works.

There really is no green dot , and the pink ones really don’t disappear.
This should be proof enough, we don’t always see what we think we see.

How can you use this in marketing your business?

Many people only buy based on “price”.

They are focusing on the wrong thing.

All they see are the illusion of the “pink dots”.

How can you help them to see the reality of how the benefits of doing business with you far outweigh the few measly dollars that may separate you from your lower bidding competitor?

What criteria will you set up for your prospect to make their purchasing decision?
As the professional in your field aren’t you ethically responsible to help them avoid
making a mistake that could hurt them?

So in your current sales and marketing process, what are you doing right now to guide people to look at the most important things they need to focus on when deciding on a product or service in your industry.

What educational tools are you offering them for free to make your product the only obvious choice?

Then it is up to you to show them how your Unique Selling proposition makes you the obvious choice. If you would like some help with crafting your USP, then I would be more then happy to help you.

By:
Atlanta Search Engine Optimization