May 1, 2008
Search Engine Optimization: Lessons From American Idol
American Idol offers a very interesting lesson when it comes to marketing for your business. In what way? Think about this for a moment…
Who is behind the “American Idol” program? It is none other then Sony records. What is Sony’s goal but to sell music & Cd’s and mp3’s to the public. Everyone knows that for every artist that a music label signs, that the majority of them will not make them money. Think about that– the winners are a small percentage of artists signed.
Well then how could Sony increase the odds of signing a winner?
Simply by asking their customers what they would like to buy.
Thus American Idol was born. It is ingenious if you think about it–
They are simply taking advantage of a marketing research tool that is often overlooked by small businesses today called surveying.
It works like this:
1- Survey your audience and ask them want.
2- Then simply give them what they want.
Can you think of a better vehicle to do this for the music recording industry then “American Idol”?
Each show the American public is surveyed & then votes on who their favorite performer is. Eventually this list is whittled down week by week as one contestant is booted off the show after another. In the end only the winner and the runner up are left standing. Sony ends up with 2 new artists and a built in market ready to hungrily devour every song put out by their favorite singer!
This is evident from the success of past winners like Kelly Clarkston, Carrie Underwood,
who have racked up one platinum record after another.
So how does this help you?
When was the last time that you surveyed your clients to find out what they wanted more of? When was the last time you asked them what specific problems were they dealing with, and how you could help to serve them better?
What kind of impact would this have on your business?
Imagine then building your USP around the answer to these surveys.
Imagine then targeting these key words and using them on your website to generate traffic through search engine optimization.
So when are you going to talk to an Atlanta Search Engine Optimization team that can help you to achieve this?
Here are some more thoughts on how American Idol offers marketing lessons for your business:
Art Marketing Lessons from American Idol
American Idol: Lessons on Blogging
The Next Internet Millionaire - Marketing Lessons Learned
Online Business - Valuable Marketing Lessons from American Idol
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