If you have a small business then you have an advantage over the businesses that have to compete with nationwide competitors.

Let’s take an example…

If you were a chiropractor and wanted to get some new clients would you go after the phrase:

1- “chiropractor”
2- “chiropractor Jefferson”
3- “chiropractor Jefferson GA”

Let’s look at the competition for these terms:

1- “chiropractor” 7,840,000 competing pages
2- “chiropractor Jefferson” 2,500,000 competing pages
3- “chiropractor Jefferson GA” 37,200 competing pages

Now if you look at the results would you rather compete against 7,840,000 other pages or against 37,200 pages?

The lesson here is to go after the low hanging fruit first. Go after the people in your neighborhood!

Here are a few ways to do this:

1- Merchantcircle.com allows you to set up a nice listing with a little blog on it. Here is an example of one we set up for chiropractors in Jefferson GA. Here is another one we set up for a massage therapist in Jefferson GA.

2- Squidoo allows you to set up a nice page that ranks nicely that you can point to your website.
Here is one we set up for chiropractors in Jefferson GA.

Now how can you use this information for your business?