November 20, 2009
Marketing Lesson From The Atlanta Flood
Think of all the thousands of people in Atlanta whose homes and belongings were destroyed with the 2009 Atlanta flood.
Unfortunately, the majority of them DID NOT have flood insurance. Flood insurance is not part of your normal home owners insurance policy. It is an extra OPTIONAL insurance coverage that most people pass by, thinking it could NEVER happen to me.
Now here we are, the ground is still saturated and it rained again the other day. Many of the homes that were flooded … were flooded yet AGAIN! These poor folks will have to spend tens of thousands of dollars out of pocket to pay for all of the Atlanta water damage restoration that is required for their homes.
If they only had insurance…
Hindsight is always 2020, isn’t it? If they only knew it was going to happen then they would have gotten the extra insurance!
Well what does this have to do with marketing? Think about it for a moment. We are in one of the worst recessions in 5o years. Small businesses are closing left and right around you. The end is no where in sight, in fact… it’s going to get a whole lot worse before it gets better.
Well what are you going to do about it NOW? It is amazing how many people are using web pages that are still virtually invisible to the public. If you wanted to find them on Google you would never be able to. Search engine optimization, video’s and social marketing can change that for you very quickly. Getting professional marketing help can be likened to getting the insurance you wished you would have gotten after it is too late.
Don’t be the proverbial ostrich that sticks their head in the sand. Get marketing help and get it now unless you want to be a statistic by this time next year. Remember the flood of 2009 and learn from it!
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