The
i-myth Revealed
How
Do You Judge The Value
Of
A Website?
Listen
closely...because I am about to share with you is something your Atlanta
website builder or website
designer doesn't want you to know.
Now while having a website is only a small part of the frank-marketing
system... nevertheless a web presence is a must to compete
in todays competitive business arena.
So I ask you again...How do you judge a website?
By its Special Effects &
flash intro?
Or
Its Ability To Make The Phone Ring?
While
a pretty website may be something to be proud of. What you should
really be interested in are questions such as these:
- How
much money does your website make for you each and every month?
- How
many phone calls of interest does it generate each month?
- How
many people have found you while searching to solve their problem on
the
Internet in the last week?
Unfortunately
most people do not feel comfortable
answering these questions. You see they have fallen for one of the
biggest
marketing myths out there:
“The
i-myth”
Now
in case
you have never heard of the “i-myth”,
pleaes allow me to explain…
The
i-myth
simply states:
“Build
An Internet Website
Presence For Your Business…
And
Clients Will Come
Beating Down Your Door To Hand
You
Fistfuls Of Money For
Your Service!”
Unfortunately,
it doesn’t work that way, does
it? I personally
know people that have
spent $5,000 on a pretty website & you can’t find
them on the Internet even
if you tried.
So
what is the
problem?
The
“i-myth”
Demystified
There is a huge difference
between a website builder…
A Website SEO (Search Engine
Optimization) expert…
And a marketing expert.
Lets take one of them at a
time.
Ok?
The
Truth Behind
Website Building
The website designer is
skilled with the layout of the website so that it is pleasing to the
eye. They
are gifted with their creative use of graphics, color and special
effects that
make your mouth open in wonder as you say to yourself…
“How
do they do that?”
A website designer builds a
website with one thing in mind…
He builds a website that is
appealing to the viewers eye.
While
This Is
Their Gift…At The Same Time It Creates A Problem
For Your
Marketing
For you see a website needs
to be built for (2) audiences. The human eye and the scores of internet
spyders and robots that search the internet looking to find
the difference
between websites that contain helpful unique content and websites that
are spam
generated.
Unfortunately…todays
websites with all of the glitter and special effects are VIRTUALLY
INVISIBLE
to the GOOGLE spyders.
And as a result when someone
types in your service in a GOOGLE search engine your flashy website may
come up
on page 519.
Or even worse, like a client
who paid $5,000 for their website creation…not even show up
at all.
Zero. Like
they were never
there.
Take a moment and do this
right now. Go to GOOGLE and type in your city and what you do.
For example, if you were in
the security system business: Atlanta Security System.
Now do it for your business.
How many pages do you have
to go through to find your website? If you can’t find
it…how can you expect a
client to find it?
Most
people when searching never go past page 2 or 3.
Now
wouldn’t it be nice
to be found easily on page # 1?
Lets go back to our exercise and let’s try that example again:
Go to GOOGLE and type in: Atlanta Security System
Do you see http://www.securitysystemconsulting.com?
At
the time of writing this report it ranked on page #1 in GOOGLE out
of 6,144,000 WebPages competing for this spot.
As a SEO guy that is one of my WebPages that I built last year.
I know its not pretty, but my clients don’t seem to
care…
Because the phone rings!
And I get requests by email for more information weekly.
And I get paid over and over again
for work that I did a year ago.
Well Then,
What Does A SEO Expert Do?
On the other hand, a search
engine optimizer will either build a website from the
ground
up…or re-engineer
an existing website so that it is not only:
- Pleasing to the eyes
- But easy to find by the
GOOGLE Spyders
This is done by research and
maximizing both on page & off page optimzation techniques.
Beware OF
SEO Experts That Promise You The Moon…Because
You May Only End Up With A Moon Pie
There are many SEO experts
that promise SEO miracles in 24-48 hours. Beware of such skeptical
promises.
Such
“experts” and “gurus”
employ so called “black hat” strategies that may
get you listed quickly…
But will even quicker get
you banned by GOOGLE for 6 months to a year for using such questionable
practices.
How can you tell?
If they talk about finding
ways to try and “trick” Google
and the search engines, how to “hide”
things so they can’t be seen, if they “stuff”
your key words over and
over again in your meta tags…
Run, and run away quickly.
Promise
Yourself
To Find & Use Only An SEO Expert That Uses
“White Hat” Techniques
“White hat” SEO techniques?
While the bad SEO guys use
“black hat techniques”, the SEO good guys use
“White hat” techniques. They
build and optimize your WebPages according to the rules that GOOGLE and
the
search engines set.
Instead of
“hiding” things…
They look for more and more
ways to let your content be “visible” to the search
engines.
So don’t be surprised
if
they make a few suggestions that may turn up an eyebrow or two.
A True SEO
Expert Will Offer You A
Complimentary
Website SEO Consultation.
For example, at http://www.frank-marketing.com
I offer to review a
potential qualified clients website with a 7 point
proprietary “On page”
optimization checklist that I use. It’s FREE and
without obligation.
If we decide to work
together I will re-engineer their website based on the checklist data
to make
your website search engine friendly.
The next step is how to
invite the Internet spyders and robots into your website.
Think of it like a party
invitation…if we don’t send any out…we
shouldn’t be surprised or upset if no
body comes.
That is why I next will
implement a (4) step “Off Page”
proprietary optimization procedure that
will drive spyders and robots to your website within 48 hours or less.
If you do this wrong, or too quickly, you risk
being…
Banned by GOOGLE for 6 months to a
year!
In the end, a website that
is fully optimized for both “on page”
and “off page” factors will
outrank websites that are not. They will steadily move up the chain of
pages
until you organically rank on page 1 and 2 for each of your keywords.
That’s
right….Hungry clients
will be finally able to find you!
Well then…
How Does A
Marketing Expert Fit Into All Of This?
So, you have built the
website...
You’ve optimized it so
that
potential clients can find you…
Now what?
Unfortunately most 95% of
websites I review are written for the business owners ego and not for a
skeptical
clients eye.
Most websites go on and on
about themselves.
They talk about how great of
a company they are and how great their services are.
But in reality, your website
visitor does not care about you, your business or your website for that
matter.
All they care about is their
problem
So How Do
You Build Trust And Respect In Your Client So They Feel Comfortable In
Picking
Up The Phone And Contacting You For More Information?
That’s where a
marketing
expert comes in.
For example, at http://www.frank-marketing.com I
offer a complimentary marketing analysis of your website and business.
Its
absolutely free with no strings attached.
It’s a proprietary 7
point
marketing detailed analysis of your website.
Find out how to…
- Make this common
mistake and people will come to your website and leave without
you ever
knowing they were there at all.
- Make this common
mistake and people may leave in the first 30 seconds
- Make this common
mistake on your contact page and people will not trust you for a moment
- Are your WebPages nice
and short and easy to read…after this marketing review you
may change your mind
about that
- This mistake about your
writing style may send people away faster than you can imagine
- Add this one thing and
people will gladly give you their name email address so you can stay in
contact
with them
- This one addition to
your offer could double or triple your sales
In
conclusion, now that you
can see “the i-myth” for what it truly is, what
will you do about it?
Why Not
Build a Web Team?
Can you imagine the effects
to your business of building a team with a:
- Creative Website Designer (You
may have one already…or I can make a recommendation if you
like)
- An SEO Expert
- A Marketing Consultant
While your competitors, are
sitting by twiddling their thumbs…
You can be optimizing your
website to convert visitors into paying clients.
Imagine how it will feel
when the phone finally rings…or you get an email from
someone who says,
“Hi,
I found you on GOOGLE this morning. Do
you have a minute to talk?”.
How will that feel to
receive that phone call?
Now imagine that feeling
each and every month!
I Don’t Know – All This SEO
Stuff Sounds Expensive.
How Much Will This Cost?
The answer is it depends on
how competitive of a market you are in.
The truth is it may not cost
you anything.
After our complimentary,
“no
strings attached” SEO and Marketing consulting session, I
will show you where
the money is hidden to cover any investment involved in working
together.
You see, I will take the
time to educate my clients on the real lifetime value of a
customer. Once
they understand that, they realize that a few new clients easily cover
the cost
on the SEO and Marketing changes they need to make.
And the great thing about
that is once the changes are made…you get to keep all of the
new business your
website sales machine will make for you…year after year
after year.
And then there is my 100%
satisfaction guarantee. If you do not get new business that
at least covers my
fees, I will work with you for FREE until we do.
If this makes sense to you,
and you think it makes sense to talk…
Pick up the phone and call
me or email me now.
Down
load a pdf of the i-myth
here
When
you think you would like to learn more
you can contact
me here.
Sincerely,
Frank Cheshire
(770) 561-3178
P.S.
The definition
of insanity is to do the same thing over and
over and expect a different result. If you are not satisfied with your
marketing and website performance…what will you do about it?
How much money
will it cost you to not take the time and invest a few minutes on the
phone
with me for a complimentary analysis of your website and marketing?
P.P.S.
I just got off
the phone with my CPA. He told me just one
FREE marketing idea I gave him from our complimentary marketing
analysis resulted
in 10 new clients which will result in $ 6,000 of income,
that’s a 4800% return
on his investment!
Imagine, What
could it do for you?
Lets find out
together,
call me @ (770) 561-3178
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